Blogs tagged under Brand Watch

El Naturalista: Product, Planet, People. Inspired by nature and committed to their customers, get to know the brand a bit better.

Wednesday, January 18 2017

Born in the British countryside and crafted with true British style and eccentricity, Joules designs upbeat, colorful clothing for women, men and children who love the outdoors.  This week, we're giving you an in depth look at one of Britain's best-loved lifestyle brands, and a preview of what's new for AW17. 

Since it's launch, Brooklyn-based brand Kelsi Dagger has become a hit among cool girls from NY to LA.  Find out why they're this week's one to watch at FN PLATFORM. 

Merging classic yet stylish design with the finest materials, the brand aims to create collections that encourage and celebrate the daily triumphs of the women who choose to wear them. Read on to learn what makes this brand one of our favorites at FN PLATFORM this season!

Pop culture meets subculture - with a twist.  Read on to learn more about the brand that's been making waves since 1997, in this week's Brand Watch. 

Wednesday, November 02 2016

Since their casual footwear launch in 2014, Aureus has garnered international recognition from celebrities, fashion bloggers and press, and it's no wonder why.  Classic cuts meet bold color ways and standout fabrics for a modern aesthetic and unparalleled comfort.   Read on to learn why Aureus is what's new and next. 

The story is all too familiar- the gorgeous pair of shoes that sits in your closet, unworn, because it digs your heels, gives you blisters and is too uncomfortable to spend the day in.  Magritte is is re-writing that story with a new take on comfortable, fashion forward shoes.  Learn more, in this week's Brand Watch. 

Away from the mainstream, between comfort and extravagance. Papucei creates shoes for the independent minded woman.  Read on to learn more about their original and eclectic style. 


In our second installment of Brand Watch, we're giving you an in depth look at a brand synonymous with heritage, entrepreneurship, sophistication and classic American style- Florsheim.  Read on for a look back at the brand's rich history, and peak into what's in store for the future. 

Introducing Brand Watch- our newest feature in which we take you in depth and behind the scenes with some of the most influential brands at FN PLATFORM.  These brands represent the best our industry has to offer, from cutting edge styles, revolutionary production methods, an eye on the environment or just a killer collection.  These are the brands you need to keep on your radar.